If you have been an active member of poker media for a while, you will begin to develop a deep appreciation for those who are groundbreaking for you as well as veteran veterans of the industry. Many people who have made a career and have worked in the poker media have moved on to other things. However, some have regularly released new content even after a decade.
One of those people is Bernard Lee, who is celebrating the 12th anniversary of his eponymous radio station, the Bernard Lee Poker Show, this month.
I’ve been a guest on Bernard’s show several times and listened to many episodes over the years. I know first-hand that his enthusiasm as a presenter and poker player is still invigorating. His energy is contagious. Just as he has earned great respect for his achievements as a poker player, Bernard is still a first-class personality in the poker media. His show is the cornerstone of his content creation efforts, which include a long-running ESPN.com column.
In a time when poker fans are blessed with a plethora of podcasts competing for our attention, it’s worth noting that Lee’s show in the Boston area has started on traditional radio and continues to air. Since the end of last year, the show has also been syndicated through the PokerNews podcast network, yet each episode reaches a much larger and more mainstream audience.
After a dozen years in the air, Bernard shows no signs of slowing and is celebrating big names this month, including Joe Cada, Jack Effel and Phil Hellmuth, just before the 50th round of the World Series of Poker. The celebration continues throughout the summer as reigning WSOP Main Event Champion John Cynn, last year’s runner-up Tony Miles, and many other savvy players will appear on the show.
In addition to high-profile guests, fans of the Bernard Lee Poker Show will also be able to attend the festivities, as there are $ 1,200 worth of giveaways for their 12th birthday. Prizes include signed poker books, RunGoodGear apparel, buy-ins for a One Step Closer Celebrity Charity Poker tournament, and more.
After spending a decade learning poker media myself, I know the courage, determination, and passion needed to stay motivated, master the ups and downs, and continue to work on launching a product that does (hopefully) pleases an audience and deals with. This is all the more true if you perform the above steps independently, eg. As sponsors win, promote content and much more behind the scenes.
Bernard’s work, consistency and longevity in this industry continue to inspire me and I wish him continued success with his show. Cheers to the next dozen, sir!